You will critically evaluate globalisation issues for businesses and organisation in a fast-changing economy. Marketing strategies of Australian small to medium enterprises as well as multinational firms are examined using case studies from around the world. You will analyse multinational trade and Australian business involvement. International marketing strategies, product policy, pricing, channels of distribution, and international advertising will be critically evaluated as well as issues in international marketing research and marketing information systems. The preparation of an international marketing plan enables you to translate theory into practice.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Critically analyse the modifications to the marketing mix that are required to be made by businesses and organisations to operate successfully internationally;
2. Critically evaluate and explain the challenges that organisations face in different cultural settings, including indigenous organisations;
3. Identify and recommend suitable strategies that lead to sustainable competitive advantages globally; and
4. Develop a professional international marketing plan.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - think globally about issues in their profession
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline

Prerequisites

6261 Marketing G

Corequisites

None.

Incompatible units

11182 International Marketing, 6380 International Marketing

Equivalent units

None.

Assumed knowledge

None.