This unit explores the ways and means of using visual communication for creative businesses. It starts with basic visual communication design principles; design contexts, understanding and analysing project briefs and applications; and continues in applying principles to develop identity systems. You will study the evolution of visual branding, understand who your audience is and market segmentation, and learn how to represent your brand value correctly to deliver the right message to the right target audience.

Through a combination of research, theory and project work, students engage in a creative program of study focused on the use of visual communication design for strategic business success.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Understand basics of visual communication design theories and principles;
2. Evaluate a variety of international branding applications and understand the criteria for successful branding; and
3. Critically select the right tools and develop a visual identity system for various media applications.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - apply their knowledge to working with Indigenous Australians in socially just ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline

Skills development

This unit explores the ways and means of visual communication for creative businesses. It starts with basic visual communication design principles; design contexts, understanding and analysing of project briefs and applications; and continues in applying principles to develop identity systems. You will study the evolution of visual branding, understand your audience and market segmentation, and learn how to correctly represent your brand value to deliver the right message to the right target audience. 

 

Through a combination of research, theory and project work, students engage in a creative program of study focused on visual communication design for strategic business success.  

 

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.