Social media platforms can be one of the most powerful ways to create, grow, and engage with communities. Those communities can be brand fans, interest groups, or supporters of creative work, helping marketers find new audiences and build a network of advocates to promote a message. This unit explores how to use social media to understand your audience and build relationships with them. You will learn best practices on how to develop a social media marketing campaign, use visual storytelling to best convey your message, work with influencers, and evaluate success. The unit assessment allows you to build your personal brand online and design and execute a social media marketing campaign for a local organisation.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Identify various social media marketing strategies and tactics;
2. Use an understanding of how to create and engage with online communities in various situations, with consideration of cultural and ethical impacts;
3. Critically evaluate the effectiveness of social media marketing practices; and
4. Create a plausible social media marketing campaign and creative content that connect with audiences.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - use Indigenous histories and traditional ecological knowledge to develop and augment understanding of their discipline

Skills development

Social media platforms can be one of the most powerful ways to create, grow, and engage with communities. Those communities can be brand fans, interest groups, or supporters of creative work, helping marketers build a network of advocates to promote a message or find new audiences. This unit explores how to use social media to understand your audience and build relationships with them. You will learn best practices on how to develop a social media marketing campaign, use visual storytelling to best convey your message, work with influencers, and evaluate success. The unit assessment allows you to build your personal brand and design and execute a social media marketing campaign for a local organisation.

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.