This unit examines the transforming forms of creativity and audience engagement, as they are impacted by a world in which culture is increasingly created and consumed in digital forms. Students will investigate strategies and interventions used to produce, distribute, discover, access and preserve digital culture today. This unit will take a critical approach to available technologies, offering both practical, hands-on experience, and the opportunity to reflect on issues of scale, equity, and control. Students will unpack the buzzwords to understand the impact of developments in areas such as social media, virtual and augmented reality, and artificial intelligence upon the creative industries. Through local and international case studies, and experimentation, students will explore possibilities for the creative reuse of digital content.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Analyse issues and develop strategies relating to the production, distribution, preservation, access, and use of creative digital content;
2. Critically assess available technologies for creative and cultural production and consumption;
3. Employ a variety of digital and tools and techniques used to create, analyse, enrich, and interpret digital culture; and
4. Understand the legal, social, and technological barriers that inhibit use of digital culture for the creative industries.

Graduate attributes

1. UC graduates are professional - communicate effectively
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - take pride in their professional and personal integrity
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - think globally about issues in their profession
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - evaluate and adopt new technology
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.