This unit will explore and deconstruct contemporary communications challenges in diverse contexts: inhouse in corporate and public sector organisations, not for profits and industry associations, or in consultancies, startups or collaborative networks. Using a case study approach, it will explore the dilemmas, challenges and opportunities in modern communication practice; how professionals address these and the outcomes produced. It will also explore the personal and professional strategies employed by communication leaders in navigating complex stakeholder and management demands.

Learning outcomes

Upon successful completion of this unit, students will be able to:
1. Interpret and apply conceptual and theoretical knowledge of communication to explore its role at macro societal and micro organisational levels;
2. Assess and articulate how communications can be enacted in a variety of organisational contexts to meet complex and diverse needs;
3. Explore and deconstruct responses to contemporary communication challenges, whilst considering organisational, ethical and social impacts of communication practice; and
4. Critically analyse the personal and professional techniques and strategies employed by communication leaders to navigate demands and dilemmas that are unique to the profession.

Graduate attributes

1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. UC graduates are global citizens - think globally about issues in their profession
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - communicate effectively in diverse cultural and social settings
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Prerequisites

Must have passed 9 credit points.

Corequisites

None.

Incompatible units

None.

Equivalent units

None.

Assumed knowledge

None.