Required texts

Main source:

Solomon, Michael R. (2020) "Consumer Behavior – Global Edition", 13th Edition, Pearson Education Limited, Essex, ISBN13: 9781292318103, ISBN 10: 9781292318202 ; Note: Please make sure you use the Global Edition (13th edition),

Supplementary readings:

Baker, M. J. Parkinson, S. T.(1986) "Organizational Buying Behaviour: Purchasing and marketing management implications", Palgrave, ISBN print: 978-1-349-08050-2, ISBN online: 978-1-349-08048-9

Schiffman, L. (2018) "Consumer Behaviour", 12th Edition, Pearson Australia, ISBN13: 9780134734828, e-text ISBN: 9780134735009

Academic Journals:

• Journal of Consumer Research
• Journal of Marketing
• Journal of the Academy of Marketing Science
• Journal of Consumer Behaviour
• Journal of Consumer Psychology
• Journal of Marketing Research
• Journal of Advertising Research
• European Journal of Marketing
• Harvard Business Review

Websites of con-current news and business reviews:

http://www.acrwebsite.org

https://www.ama.org

http://theabj.com.au

http://www.marketingmag.com.au

http://sloanreview.mit.edu

http://hbr.org

http://www.wsj.com

http://www.nielsen.com

http:www.roymorgan.com

www.abs.gov.au

Submission of assessment items

Extensions & Late submissions

Approval of extensions based on extenuating circumstances will be dependent upon the production of supporting documentation and at the discretion of the unit convener.

Students must apply academic integrity in their learning and research activities at UC. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.

Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.

UC students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).

UC uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.

Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and Â鶹´å of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.

Learner engagement

Students are required to read all the relevant instructions and the readings assigned for this unit in order to perform well in this units. In addition, students are expected to navigate CANVAS site and other tools used in this unit.

Inclusion and engagement

None

Participation requirements

Please bear in mind that to be able to complete your assessment tasks you must attend the workshops.

The lecture recordings for this unit will contain elaborate briefing on the key theories/topics on Consumer and Buyer Behaviour. The workshops will facilitate conceptual reflection and learning through sharing. The workshops will also contain blending of rich discussion from the text and practical activity-based learning experiences. Therefore, it is essential that the students come prepared for the workshops by listening to the lecture recordings and by reading designated chapters for workshops. Students are also required to actively participate in problem-solving, critical thinking, hands-on activities, and discussions during the workshops.

Learning occurs most effectively in an environment where all the participants are eager and ready to learn. Therefore, I expect that everyone will engage in professional behaviour that contribute to the creation of a stimulating learning environment. As such, the followings are required:

• Attending all formal class sessions/workshops and being on time,
• Remaining in class for the duration of the class,
• Being prepared for class,
• Reading/watching all content provided on the UCLearn site designed for this unit,
• Actively participating in class discussions,
• Asking thoughtful questions and sharing ideas (questions or ideas that provoke discussion or illustrate class material are ideal forms of contribution).
• Listening respectfully when others are speaking,
• Being focused on the activities at hand,
• Regularly checking and reading announcements sent by the unit convener on the Canvas (UCLearn) site.
• Regularly checking your UC emails.
• Communicating to the unit convener through your UC mail account and not a personal account.
• Reading, understanding, and respecting the rules concerning plagiarism.
• Avoiding all acts which could be considered plagiarism and misconduct.
• Familiarising yourself with the conventions of referencing in your discipline.
• Providing accurate information about your address and contact details, and notifying Student Administration of changes as soon as they occur; and
• Ensuring that you are correctly enrolled in each unit and that the units are correct for your course of study.
• All students are expected to attend each of the workshops. All students are expected to listen to the lecture recordings and prepare the required readings before the workshops and to actively participate in discussions and activities during the workshops.
• It is essential that students use the textbook and the online content (including information on assessment items) provided on the Canvas site for this unit to complete the assessment tasks.
• To learn about details of the assessments, in addition to reading instructions and files uploaded on the canvas site, it is essential that students attend workshops and Q&A sessions.
• For some of the workshops which will be run for this unit on campus, we might use a digital collaborative platform (Miro). Information about the digital collaborative platform (Miro) and how to have access to it, has been provided on the Canvas site and will be explained during the workshops. Please make sure you pay attention to the information provided about Miro on the website.

Required IT skills

N/A

In-unit costs

N/A

Work placement, internships or practicums

N/A

• Semester 1, 2024, On-campus, UC - Canberra, Bruce (219389)
• Semester 1, 2023, Flexible, UC - Canberra, Bruce (215698)