In this unit you will start to understand what it means to be a professional communicator and the variety of career opportunities available to you in the fast-paced media and communications industries. Co-taught by academics and industry adjuncts with involvement from student clubs, you will explore the historical, social and political contexts to these industries and the impacts of the changing media landscape on professions, together with the influence of these industries on individuals and society. You will identify the professional skills and knowledge needed in your profession and will start your career awareness and planning through approaches such as five year plans and eportfolios.

Learning outcomes

On successful completion of this unit, students will be able to:
1. Identify the personal skills, capabilities and knowledge necessary to meet the work standards expected by the communications and media professions in the workplace;
2. Synthesise career planning and industry knowledge to map out personal academic and professional goals;
3. Understand the historical and contemporary contexts of the communication and media industries, the diverse opportunities within them and how students might play a role in the future; and
4. Demonstrate an understanding of professionalism in an academic context in terms of academic integrity and responsibility.

Graduate attributes

1. UC graduates are professional - employ up-to-date and relevant knowledge and skills
1. UC graduates are professional - communicate effectively
1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. UC graduates are professional - take pride in their professional and personal integrity
2. UC graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. UC graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
2. UC graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. UC graduates are lifelong learners - be self-aware
3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. UC graduates are lifelong learners - evaluate and adopt new technology
4. UC graduates are able to demonstrate Aboriginal and Torres Strait Islander ways of knowing, being and doing - communicate and engage with Indigenous Australians in ethical and culturally respectful ways

Prerequisites

None.

Corequisites

None.

Incompatible units

10333 Professional Orientation (Arts), 10334 Professional Orientation (Built Environment), 10336 Professional Orientation (Design)

Equivalent units

9799 Foundations in Professional Planning

Assumed knowledge

None.